Congratulations! You've decided to merge onto the cyber highway, or you're already zipping along but want to make a few changes to your Web site. Some things you'll want to consider:

• Why do you want a site, or why do you want to make revisions?
• Who is your audience for this site?
• What are you going to do for your audience?

The answers to these questions will help you frame an Internet Marketing Plan. A few more items to think about:

• What is the mission statement for your Web site?
• What goals would you like your site to achieve?
• How would you promote your site?

These are all points that will be discussed further with Stormy Weather Design.

In addition, you might want to look at other sites, especially those belonging to your competitors. Look at their content and features. What do you like? What do you dislike? Keep in mind that the Web is really no different than other media when it comes to content. Content Is King! Web users generally visit sites to find information and/or solve problems. Making your site easy to use so they can do this is an important step toward meeting your goals.